The Impact of Fashion Brands on the Aesthetic Preference of Undergraduate Students

Abstract

The research aims to find out the impact of the fashion brands on the aesthetic preferences among undergraduate students, through the use of quasi-experimental approach. The researcher designed questionnaire containing a twenty of costume images, ten of them from high-priced brands. Brand names were not mentioned at the first questionnaire distribution, and each person of the population sample were asked to arrange the costume images of the sample in terms of preference aesthetic. One month later the same questionnaire were redistributed to the same students after adding the brands names to the costume images, in order to see how the students preferences were affected by the aesthetic fashion brands.

The results of the statistical analysis of questionnaire data showed that there was a difference in favor of the second resolution. The results validate the imposition of the study, which states that brand can affect the aesthetic preference among undergraduate students.